wmgreenbergdesserts.com



At the end of World War II, 

America's boys returned home 

to the promise of renewed 

prosperity. Soldiers crossing 

liberated France on a 

transport train spent their 

final days in Europe playing 

cards to pass the time. For 

one company, the games 

continued aboard a troop ship 

heading across the Atlantic. 

One sergeant, whose tags read 

William Greenberg Jr., had a 

little more luck with the 

cards than his Army buddies. 

And he had a plan. 



By the time he returned home 

to New York City, William 

Greenberg had enough winnings 

to start the business he'd 

always dreamed of: a family 

bakery. Hungry for rich 

ingredients, he began 

producing buttery cookies, 

rich brownies, and exquisite 

cakes he decorated with what 

would become his trademark 

artistry. William Greenberg 

Jr. Desserts was born -- and 

since 1946, New Yorkers have 

refused to settle for 

anything less. 

  

	

  

Today, although Mr. Greenberg 

has retired, the tradition he 

began is continued with the 

same bakers and designers 

employing the original 

recipes. William Greenberg 

Desserts operates two retail 

stores at 1100 Madison Avenue 

between 82nd and 83rd Streets 

(212-744-0304) and at 1383 

Third Avenue between 78th and 

79th Streets (212-988-8548.) 

Our fine baked goods are also 

available through our 

Wholesale Division, which can 

be reached at 212-794-9564.